XR Sports - XR Sports
PlayPause
Slider

DIGITAL ESPORTS ECOSYSTEM

 

XR Sports deploys proprietary software that builds digital gaming communities for the most influential entertainment properties on Earth. Why, you ask…because that’s what the people want, of course! Corporate brands looking to deploy esports marketing dollars into hard to reach gaming communities now have a streamlined solution that is easy to understand, delivers at global scale and accurately reports campaign results.

The not so silent majority in many large communities, whether a sports fan base, charitable giving property or university, is made of Gamers. Gamers are digitally savvy consumers that communicate primarily through some form of connected device, such as mobile phone, gaming console or PC. XR Sports provides an esports ecosystem solution that enables stakeholders of all types to plug into the nascent esports industry.

BRAND INTEGRATION

As privacy laws continue to evolve, there has never been a time for greater emphasis on authentic brand integration and building direct relationships with consumers. Connecting your brand to the next generation consumer is done by integrating into the digital experiences that drive engagement. Develop long term growth strategies by owning more of the customer relationship through XR Sports.

DIGITAL COMMUNITIES

Similar to how music genres are composed of different audience demographics; esports communities are developed around the unique storylines and characters within a particular game title. Essential to building an esports marketing campaign is the comprehensive understanding of the audience makeup. XR Sports provides granular level access to the global esports market, accounting for each unique gaming community.

DATA INSIGHTS

Gaming content publishers now have a sophisticated tool that delivers first party data versus tertiary sources such as social media. Advertisers now have a consistent vehicle for running esports marketing campaigns. XR sports helps both sides of the table understand the full value of the esports community and delivers a 360-degree analysis of on-platform performance data based on multiple metric driven touch points.

THE VALUE OF AN ESPORTS ECOSYSTEM

 

Developing an esports marketing strategy is essential to connect with the next generation of consumers. The necessary steps to create brand affinity within esports are nuanced and require a granular understanding of the factors that influence the consumer behavior of gamers. XR Sports has created a comprehensive esports business guide that will help marketing leaders deliver results from their campaigns. If you are completing the due diligence required to find an entry point into the gaming & esports space, start here.

INNOVATIVE BRANDS WE WORK WITH

INNOVATIVE BRANDS WE WORK WITH

REQUEST PRODUCT DEMO

Backed By:

Get in Touch

© 2020 | XR Sports Group - All Rights Reserved